A hugely successful RPG game wanted to better understand retention and monetization opportunities through the funnel. We ran longitudinal NUE research, innovation focused qual, and targeted surveys at key cohorts audience groups. This allowed us to build a rich segmentation that bridged motivations and behaviors...and to identify innovation spaces through the journey.

Our client wants to make excellent games, for everyone. To help them understand 'everyone', they wanted context around the trade-offs in experience between different ways to play games. We tasked a range of respondents to become experts...spending 2 weeks buying controllers, downloading apps, streaming games, and bringing friends to play. Their work highlighted unexpected trade offs and benefits in vivid, tangible detail.

Our client is developing new games based on a classic sci-fi IP...which has concurrently been reimagined in a huge movie. Using a combination of social discourse analysis, digital profiling, qual communities and quant surveying we clarified the pillars of the IP and how they needed to be articulated by genre to attract both established, and new, audiences.

Our client wanted to build a singular narrative around their brand to use in conversations with advertisers. We did research in 12 markets using a range of qual and quant tools to explore and unlock the value of the brand. And then translated that into strategies and best practices for advertisers. The outputs were clear roadmaps for how brands can leverage the unique strengths of the platform in the most effective way across a range of ad formats.