We're a global insights agency.

Qual&Quant

Tech, Entertainment&Gaming

Senior&Smart

In a world that’s overflowing with information

'Any fool can know.

The Point is

to understand'

Albert Einstein (we're not sure if he capitalized the P)

We believe in insights that are sharpened to a point

To get there, we balance

the method and the magic

A small, senior team with total focus. Meticulous recruitment. Craftskills married with crafty tech. Unflinching clarity. Beautiful design and incisive storytelling

This gets us to sharp insights, that are straightforward, memorable, and useful.

Otherwise…what’s the point?

Our Clients

HBO Max

Susan Monahan

Director, Research & Brand Strategy

A gem of a research partner – start to finish. Go to The Point if you’re seeking thorough methodologists without a lot of fuss. They ask smart questions, make it look easy, and you end up with a report that answers your original questions and probably illuminates something new, too!

Streaming Service

Derek Kitagawa

Head of Games and Interactive CI

The Point are a wonderful team to work with - knowledgeable experts and true thought-partners. In each of the projects we've partnered with them on, they've pushed and evolved our thinking, and been receptive to us doing the same. Having the founders and project teams be one and the same has been brilliant - we've spent hours together in the trenches and they've brought in world-class partners whenever needed. Can't recommend enough.

Sorare

Dewey Hammond

Director, Voice of Customer

The Point are all bite, no bark.

Twitch

Paul Nesbitt

Director, International Insight

We wanted to gather an Avengers style team of experts to tackle a big and gnarly brief, and The Point were the obvious candidates for the consumer insight piece. We got a thorough and thoughtful piece of work using a blend of methods across a number of markets globally.. and it was delivered in a way that will give it legs right across our business. A simple and usable framework for maximising our opportunities.

Hutch

Jonathan Alpine

Chief Creative Officer

Really valued The Point’s desire to understand the challenge we were trying to solve and tailor their approach accordingly. They keep us totally involved and absolutely deliver on our goal of actionable insights.

Activision

Oke Müller

VP, Global Player Insights

The crew at The Point has not just impressed us in early projects but continues to be a highly valued partner. The team really understand the gaming space by heart and deliver excellence in methodology and execution.

Our Approach

We tackle research briefs across the spectrum of how, and why, people engage with brands and content

WHERE IS THE SPACE FOR NEW OR BETTER EXPERIENCES?

Genre & audience landscapesPurchase journeysSocial & cultural discourse

WHAT COMPELS CONSUMERS TO ENGAGE?

Motivational segmentationsInnovation & blue spaceProposition development

HOW ARE BRANDS DELIVERING THROUGHOUT THE EXPERIENCE?

NUE / UXLifecycle journeysCompetitor teardowns

HOW CAN BRANDS FACILITATE ADVOCACY & COMMUNITY?

Brand positioningCommunity engagementInfluencer understanding

Our Work

Our Team

Three research agency MDs from London and Los Angeles walk into a bar… and remind themselves just how much fun it is to run headlong into big brand questions, play with new tech, cook up smart techniques, and actually solve some problems. And lo, The Point is born!

Adam Short

Co-founder

Entertainment and sport specialist. Quanty with qual sensibilities. Previously MD of 2CV in EMEA.

Ollie Willis

Co-founder

15 years of entertainment and gaming research. Former Managing Director of 2CV:US out of LA

Alex Nketiah

Co-founder

Brand, proposition + comms expert Former Head of Qual, 2CV and Managing Partner, Davies and McKerr.

Kevin Tran

US Qual Lead

Qual expert in tech, retail, with an emphasis on gaming and entertainment. Former Senior Research Manager of 2CV

Adam Pemberton

VP Entertainment

Gaming, entertainment and tech specialist with analytics expertise. Nearly 20 years in research across agency and client roles.

Helen Wright

Associate Director

Experienced quant focused entertainment researcher.

Amy Nightingale

Associate Director

Experienced quant focused tech and entertainment researcher.

Allison Von Borstel

Associate Director

Quallie with strong mixed-method background across tech, entertainment and gaming.

Contact Us

Got a challenging brief?

Give us a call – we’ll help you out. And if you’re looking for restaurant, pub or hike recommendations in LA or London, give us a shout, we can do that too.

Email Us LinkedIn

mail hello@thepointinsights.com

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